Step 1

Select an Agent and Value your Home

  • Interview agents to find a professional who fits you and your needs
  • Commit to working with one real estate professional
  • Decide on a timeline and priorities
  • Work with your agent to establish a target sales price
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Start on the right path by finding a competent and experienced agent with local expertise to help you sell your home. This agent’s job is to get you the best price for your home, while keeping the process as stress-free as possible, so be sure you feel comfortable with them. Your agent will then help set a price for your home, and make sure that price matches your personal financial goals. Beware of an agent who tells you what you want to hear. Setting too high a price can add weeks or months to the sale, and even result in a much lower sale price.

Step 2

Create a Plan for Marketing Your Home

  • Decide on the time and resources you can devote to prepare your home
  • Create a timeline for going-to-market, and necessary steps to get you there.
  • Plan for hosting open houses, and private home tours
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Now it’s time to create a plan of action to get your home in front of the most qualified buyers possible. Properly marketing a home can mean a quicker sale, with more money to you. This might include professional photography or even a virtual tour. Identify hot selling points that will draw buyers in, and write a compelling property description. You will also decide on logistics for getting buyers inside the house, including open houses hosted by your listing agent and private tours led by buyers’ agents. Your Realtor will give recommendations and help to coordinate all these steps.

Step 3

Prepare your Home for Marketing and Sale

  • Complete minor repairs, paint, de-clutter, landscape, and clean your house
  • Stage your home to present your home in its best light
  • Pre-open escrow, gather disclosures, and consider performing inspections
  • Take professional photos, and create a 3D home tour
  • Create marketing flyers and begin a social media campaign
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Based on your goals and timeline there may be a little or a lot of prep to do to get you ready to sell your home. Your agent will recommend steps to take, and professionals to use to get you the best value for your home. This could mean a bit of decluttering and minor maintenance, to freshening up paint and completing repairs. You may also want to take more technical steps such as pre-opening escrow, performing property inspections, and preparing necessary disclosures.

Estimate the Value of your home

Inquire

Step 4

Listing Your Home For Sale and Showing Prospective Buyers

  • Install a For Sale sign and install a lock box
  • Publish your home to the Multiple Listing Service (MLS), and popular online sites
  • Coordinate open houses and private home tours for prospective buyers
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Now it’s time for action. Just before the home is for sale, install a yard sign, to draw traffic, and a lockbox to allow for private tours, if desired. On listing day, your agent will press the “publish” button and your home will go live on the Multiple Listing Service (MLS), and all popular homes search sites. Open houses, properly advertised, are a great way to get exposure for your home, as are allowing for private tours. Your realtor will plan, coordinate, and oversee all these activities as well.

Step 5

Reviewing and Accepting offers

  • Gather all offers from prospective buyers
  • Review all aspects of the offers – purchase price is not the only factor!
  • Negotiate with prospective buyers for more favorable terms
  • Formally accept an offer and begin the escrow process
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With the right marketing strategy, it is a matter of time before the offers start coming in. So how to evaluate an offer? Purchase price is important, but as are other parts of the offer. Your agent can help you evaluate these parts, including the commitment and stability of the buyers, the strength of the financing, concessions or conditions requested of you, and the amount of time it will take to close out the transaction. Your agent will also negotiate with the buyer to get you the best possible deal. In the end, it may even be the strongest offer isn’t the one with the highest price!

Step 6

The Escrow Process

  • Coordinate with buyer to perform their inspections
  • Communicate with title and escrow company, lender, and buyer’s agent to keep transaction on track
  • Maintain and organize all paperwork to protect the transaction and stay in legal compliance
  • Resolve any unforeseen issues, and conduct ongoing negotiations
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When you sign and accept the perfect offer, you are officially “in Escrow”! Having a skilled agent at your side makes your life a lot easier here. Escrow takes anywhere from 10-45+ days to complete. There are many groups that get involved including the buyer and her agent, inspectors, title and escrow officers, lenders, and transaction coordinators. Additionally, there is paperwork to keep you and your assets safe and in legal compliance. Your agent’s job here is to manage and coordinate this whole process so you are continually in the know, and your sale runs flawlessly.

Final Step

Closing on your home

  • Coordinate with buyer to perform their inspections
  • Communicate with title and escrow company, lender, and buyer’s agent to keep transaction on track
  • Maintain and organize all paperwork to protect the transaction and stay in legal compliance
  • Resolve any unforeseen issues, and conduct ongoing negotiations
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Now it’s time to close out the sale. This means signing over the title to the home and transferring ownership, and getting paid for your home! These last steps in the process may be small, but they are momentous. Your agent will be there to coordinate these final steps and celebrate your successful sale.

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